Hi, I‘m Celia Delaney and I help people to improve their public speaking, particularly if they want to promote their business through speaking. So, today‘s  free speaking tip is all about persuasion. One of the things I teach people is how do you persuade the audience to take action, how do make them to want to work with you or to buy things from you. One of those secrets about scarcity. You need to create scarcity, when you speaking. So by that I mean there is only a limited appointment that you have or there is only a limited number of books that people can buy today (if you are doing book signing today).

But there are other ways of doing scarcity as well. that’s just numbers. The other way is exclusivity, so people have somehow to meet certain criteria in order to get in so this offer is not open to everybody.

I use this a lot because I ran a business that is in premiering feel. So I like people to feel so that they have been selected to be part of my club, so other ways you can do this if you are giving a talk like you are having a VIP book, that you put people in. If you’re interested in being in my VIP programme, then I will put your name down in this book. And then  have a conversation about it. The other thing you might want to have  is application process to say to people ‘I take on 6 private clients a year, and you need to apply so I can ensure there is a good fit in terms of what we’re doing’

You might even  be straight forward  about criteria like income. Often coaching programs are expensive, so you might say your client needs to be earning at least 60k per year or you need to be seven-figure business to get in to this.

So think about the ways you can make it even more scarce and limited in terms of supply (numbers) or exclusive (people need to meet a certain criteria in order to get in). And I can tell you, people will be more hungry for the thing you are offering than if you are just offering limitless supply and anybody can have it.

So have a think about it when you will be structuring your talks this week.

So that‘s today’s free speaking tip. I‘m Celia Delaney, head on over to my website www.celiadelaney.co.uk for more tips. To you Speaking Success! Look forward to speaking to you soon.

The secret to being a great speaker? Get a life!

Hi, I‘m Celia Delaney and I show people how to speak to promote their business.

So, today‘s free speaking tip is about being interesting as a speaker. Now I go back to my acting days and to my coach who worked with me back then and he always said “You know, you‘re only as interesting as your own life” and he said “Go to work on your self-that‘s the most important thing you can do in  life.”

And I really agree with him: I think that speakers are only as interesting as the experiences that they‘ve had. So one thing I want to say to you today is to go out and make sure you‘re living your life to the full, because it‘s really going to show up in your speaking.

If you‘re just burning yourself out working, you‘re not going to have any interesting stories to tell people and you‘re not going to be in contact with the rest of the world. I talk all the time when I‘m speaking about the things that I‘m currently doing, like at the moment I‘m learning golf – my husband‘s very keen on golf (i.e. I am a golf widow!). I got married a year ago, I do lots of stuff with my family, just all kinds of things. Whatever is in my life, I use it to make stories out of, but the point is I have a life. I‘m socialising, I‘m dancing (I dance salsa), I find that this is where the story is going to come from: it‘s often in social time and not in work time. So it‘s a great excuse to go out and party!!

Go out and enjoy yourself, develop hobbies, develop skills and most of all, develop stories.

So that‘s today’s free speaking tip.

I‘m Celia Delaney, head on over to my website www.celiadelaney.co.uk for more tips. See you soon.