Find out why people buy when you speak

Hi, this is Celia Delaney from Speaking Success and there is a free speaking tip for you today. What I want to say to you today is to celebrate wildly, when you get some sales when you are speaking.

One of the things I teach people is how to get tangible sales when they do a talk.  So that means that I am actually asking people to take action on the day.  They have something in the back of the room they want to sell or they are asking people to sign up with them to take a package or any other kind of product or service.  Now it can be a bit strange when you start to do this, and you can get a real variety of results.  You might get no sales at all or you might get one or two or you might get very surprised and suddenly convert 100% of the room.  It does happen if your offering is right and people really like you, but I want to encourage you to celebrate wildly whatever those results are.

One of my clients Nick Allison who has a video on my channel on youtube, which is celiadelaney channel, said to me “oh whoo hooo I got two sales from my talk” after we had worked out how to do a sales talk for him.  I thought that was just a really good attitude to have.  So just whoop whenever you get a sale.  If you can get two, you can get twenty.  If you can get twenty you can get two hundred, so don’t get disheartened.  Think about what you did well and what worked and what worked well for those people.  Start to find out from them what were the things you did for them that made them cross the line.  These are called the pareto motives.  This was the economist that came up with the theory of the 80/20 rule.  So 20% of what you do will yield 80% of your results.  So try to filter out what was the 20% of what you said that was most persuasive and just ask the people that bought and you will get to know over time.  So be really pleased with a sale or two sales because that means you can do it again and then next time go out and do it even better.

So I hope you have enjoyed this speaking tip today.  It’s really, really hot here in England.  It is just boiling and it is right at the end of September 30^th of September can you believe it?  So, I’m off out to the garden. I really wish you all of the best with your speaking success.  I look forward to speaking with you soon.  Do head on over to my YouTube channel celiadelaney and my website which is www.celiadelaney.co.uk.  Bye for now!